Reforming the world of retail and e-commerce with innovations brought to you by Dive Inc.An alternate universe by F.

Dive in Hindsight

Dive Inc. is a retail and e-commerce company located in pseudo-Jakarta. It was originally founded in near 2015 by a couple of college buddies, Irwansyah Mahendra (CEO) and Hanif Yunandar (CTO) as a fintech company offering various services from e-wallet to micro-finances and P2P lending. But it soon fall-through when Hanif Yunandar decided to quit his role as CTO and moved to work with the biggest tech company in the world, Google. Irwansyah Mahendra then re-built Dive from scratch as a fashion and lifestyle brand with the launch of 'Dive Apparel'. Since then the company saw exponential growth and quickly expanded to other categories such as Beauty & Personal Care with their skincare line 'Dive Skin'.In late 2021, Dive Inc. launched another venture, an e-commerce focusing on high quality and curated local brand goods called 'Dive Lab'.Dive Inc. now has over 200 staff called 'Divers' under its wings and is considered to be one of the most valuable company in Indonesia.


Board of Directors

Life at Dive

"Working at Dive has taught me that you can be good at your job and still throw bad jokes. Jk. It's a nice place not only to work but to bond a lifelong friendship, I think? Also, if you love anime you'd LOVE to work with me on IT"- Rara, Jr. Frontend Developer at Dive

"Kantornya bagus bat buseeet, rooftopnya apalagi. Ketringnya juga enak-enak, tapi snack di pantry cepet abis diambilin anak basement. Ati-ati kalo masuk Dive Lab supervisornya galak wkwk canda galak"- Yayat, Social Media Strategist at Dive Lab


More characters to be announced

Be a part of us

Pick your adventure and become a part of our Divers!

Yayat & Oting

Are you a team player who's interested to have a peek into the life behind an e-commerce platform? Then Dive Lab would be the perfect place for you to start! Meet Yayat, Oting, Acil, Atuy, and Wendy in their adventure of navigating love, life, and deadlines in the very first series that kickstarts the whole Dive Inc. Universe

The Founding Fathers

Do you dream of building your own startup company? If yes, then this one might be for you! Get up close and personal with our founders, Irwansyah Mahendra and Hanif Yunandar during their time building Dive until it becomes the most valuable retail company as we know it right now.

IT Team

Who says that tech people are boring? In this series you can join Aheng, Ijuy, Gilbas, Juna, Rara, etc and their shenanigans of being the funniest most comedic team in the whole Dive Inc.

More stories to be announced